Targeting and Segmentation as a service
Why Targeting and Segmentation as a service Bringing a drug to market is never simple—especially in today’s fast-evolving healthcare landscape. For pharmaceutical and biotech companies, one of the toughest hurdles is reaching the right audience—whether that’s...
SFE Analytics Without the Overhead – Solution for agile Pharma & Biotech
Commercialising a drug is never easy—especially for small to medium-sized pharmaceutical and biotech companies. One of the biggest hurdles? Measuring and optimising field force effectiveness (SFE). While many companies invest in CRM systems to track field activities,...
Blog Writer Genie: Transforming Technical Content Creation with SnapLogic’s GenAI Platform
Introduction Generative AI (GenAI) is no longer just a tech trend—it’s become a powerful tool woven into our everyday lives. From helping us make quick decisions to solving complex business problems, GenAI is reshaping the way we work and innovate. Its potential is...
Navigating the drug’s launch in NHS
The NHS drugs bill is estimated to be £20 billion in 2020/21. This is a massive market for any pharmaceutical company big or small to ignore but same time complex to penetrate. A new innovative drug doesn’t guarantee anyone will buy the medicine. For commercial...
Guidance anomalies-analytic tools to alert priorities.
How does Commercial Pharma align to NHS guidance opportunities? Formulary Analytics enables companies to be agile and increasingly aligned with 'their NHS customers. Non-alignment of your product across formulary and guidance status creates scenarios that reduce...
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