Commercialising a drug is never easy—especially for small to medium-sized pharmaceutical and biotech companies. One of the biggest hurdles? Measuring and optimising field force effectiveness (SFE). While many companies invest in CRM systems to track field activities, transforming that data into actionable insights remains a major challenge.
CRM data is often fragmented, underutilised, and rarely integrated with external datasets such as sales, formulary, population, or patient access data. Turning this into a reliable SFE framework requires specialised talent, complex data engineering, and a deep understanding of commercial KPIs, for many smaller organisations, building this capability in-house is expensive, time-consuming, and high-risk.
That’s Where We Come In
At Allot, we’ve developed an SFE Analytics Solution as a Service—a streamlined, flexible offering designed to give growing pharma companies the same commercial intelligence capabilities as the big players, but without the overhead.
What Makes Our Solution Different?
- Pay-as-you-Go Model – No need for upfront capital expenditure. Our model is built on operational costs (OpEx), allowing you to scale your analytics capability as you grow, without long-term lock-ins or sunk costs.
- Prebuilt Assets from Real-World Experience – With years of experience supporting multiple drug launches, we’ve built a library of predefined KPIs, data models, and reporting templates. This accelerates deployment, shortens time to value, and avoids costly trial-and-error.
- Secure, App-Based Access – Access your dashboards and reports via mobile or tablet, with role-based access control and enterprise-grade data security—making insights both accessible and protected.
- Low Risk, High Flexibility – Use the platform for as long as it delivers value. If your strategy shifts, you can pause or discontinue with minimal disruption—no sunk infrastructure costs or lengthy contracts.
How It Works:
- We ingest your CRM data to capture field activity
- We integrate third-party data sources such as sales, patient, formulary, and population data
- We calculate your core SFE KPIs—tailored to your therapeutic area and strategy
- We deliver actionable insights weekly/monthly directly to your inbox or dashboard
Why It Works for Small Pharma & Biotech
If you’re leading commercial operations at a small or emerging life sciences company, you’re likely working with:
- Limited resources
- Fragmented data systems
- High analytics costs
Our SFE solution gives you enterprise-grade insights without the need to hire an in-house SFE team, build a data warehouse, or invest in complex IT systems. You focus on strategy—we handle the data, technology, and analytics.
Ready to Make Smarter Commercial Decisions?
Whether you’re planning a launch or optimising an existing commercial strategy, our SFE Analytics as a Service platform can give you a critical edge, cost-effectively and at speed.