Why Targeting and Segmentation as a service
Bringing a drug to market is never simple—especially in today’s fast-evolving healthcare landscape. For pharmaceutical and biotech companies, one of the toughest hurdles is reaching the right audience—whether that’s healthcare professionals (HCPs), healthcare organisations (HCOs) or Payers—with precision and impact.
Gone are the days when a broad, “one-size-fits-all” approach could deliver results. Today’s commercial teams need smarter insights, not just longer lists. They need to know who to prioritise, why they matter, and how to engage them effectively. And with budgets tighter than ever, field teams need to make every visit count.
The Challenge
Here’s the reality many organisations face:
- Building a strong targeting and segmentation capability in-house is a massive undertaking.
- It requires specialised talent, robust data infrastructure, and the ability to navigate fragmented and complex datasets.
- Effective strategies rely on seamlessly integrating internal CRM and sales data with external market insights, from formulary coverage to patient population data, etc.
- For most small and mid-sized companies, the cost, time, and operational burden are simply too high to sustain.
Allot’s Targeting and Segmentation as a Service
At Allot, we believe every life sciences company—no matter its size—should have access to the kind of commercial intelligence usually reserved for industry giants.
That’s why we built our Targeting and Segmentation as a Service—a flexible, scalable solution that gives your commercial teams enterprise-level analytical power without the heavy investment. The result? Smarter, more strategic decisions that make every HCP, Organisation or Payer interaction truly count.
Our Approach: Beyond the Basics
We don’t just hand you a static list; we deliver a dynamic, intelligence-driven framework that evolves alongside your strategy and market realities.
Step 1. Data analysis and source identification
We combine your proprietary data with public and third-party sources to build a holistic, 360-degree view of your audience. This uncovers key influencers, professional networks, and behavioural patterns—giving you segments that are both precise and actionable.
Step 2. Parameter-based weighted ranking with our RankX platform
Our proprietary RankX platform applies advanced parameter-based weighted ranking to score every HCP, Organisation or Payer. This predictive capability ensures your teams are always focusing on the highest-impact opportunities.
Step 3. Continuous improvement
Your commercial environment changes every month, so your targeting should too. By integrating CRM feedback and external data updates, we continuously refine your segmentation to keep it relevant and effective.
Step 4. Deliverables and insights
We deliver prioritised targets, segmented insights, and actionable recommendations via secure dashboards—helping your reps engage the right stakeholders, at the right time, with the right message.
Our Value Proposition
- i) Near Real-time prioritisation: Customisable weighting ensures your team is always focused on high-value opportunities, maximising their time and impact.
ii) Actionable insights: Beyond rankings, we provide insights that guide the “next best action,” helping your field teams engage more effectively.
iii) Scalable model: Our Pay-as-you-Go model removes the barrier of heavy upfront investment, giving you the flexibility to scale analytics as your business evolves.
Ready to Move from Reactive to Proactive?
If you’re ready to shift from reactive commercial strategies to proactive, data-driven decision-making, our Targeting and Segmentation as a Service is the key to getting there.
What’s the single biggest challenge you face when engaging HCPs, Organisations or Payers? We’d love to hear from you.